US Toy & Game sales will drop 15% by 2022

2021 was a year of above-trend demand. Families stayed at home and used stimulus money to support their families.

CLEVELAND, Aug. 3, 2022/PRNewswire/ — US demand in nominal terms for toys and games is expected to decline slightly from a high 2021 base to 2026, according the. Toys & Games United StatesFreedonia Focus Reports recently released a report. Suppliers should expect slight increases in births and a decrease of the population below five. Spending will be stimulated by the increase in disposable incomes. New product launches will continue support the demand, particularly for consoles that can play video games. Due to the continued investment in TV series and movies based on well-known media franchises, toys and games featuring licensed characters and themes will continue to be in high demand. There are many entertainment options that can compete with toys or games. This will limit your ability to make faster gains. Parents care more about providing educational experiences for their children that buying lots of games and toys.

In 2022, toys & games sales are expected decrease by 15%. This follows a 40% increase of toys & games in 2021, which was attributed to higher demand for in-home entertainment. The difficulty of procuring semiconductor devices could have an impact on the production of electronic toys, games, and consoles such as gaming consoles and gaming machines. Supply chain problems and rising raw material prices, such as plastic, will drive inflation in gaming and toy prices.

These and other key insights can also be found in Toys and Games United States. This report forecasts US toy and game demand through 2022-2026. Shipments are in nominal US Dollars at manufacturer level. Below is a breakdown of total demand by product.

  • Toys & dolls
  • Video game consoles
  • Machines for gaming
  • Board games
  • Baby strollers and baby carriages

Historical trends can be illustrated by using total demand, total shipping and trade data from 2011 to 2021.

Video game software, card and slot games, and athletic equipment, bikes and billiard tables are all exempted. Reexported toys and games are not included in the demand and trade figures.

More information is available at: 

Freedonia Focus Reports
Each month, The Freedonia Group – a division of – publishes over 20 new or updated Freedonia Focus Reports, providing fresh, unbiased analysis on a wide variety of markets and industries. Focus Reports can be found on 20-30 pages. They cover everything, from raw materials to finished goods and related service like freight and construction. Additional Consumer GoodsYou can purchase reports at Freedonia Focus ReportsOr

Analyses are designed to help busy readers navigate through relevant topics quickly.

  • Historical market size and industry output
  • Segmentation by products and markets
  • Identification of market drivers, limitations, key indicators
  • segment-by-segment outlook in five-year forecasts
  • A survey of the supply base
  • Additional resources are suggested for further study

For Press Contact, please get in touch
Corinne Gangloff
+1 440.842.2400
[email protected] 

SOURCE : The Freedonia Group

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