CHATSWORTH, Calif., Oct. 11, 2022 (GLOBE NEWSWIRE) — Rainbow High™The No. The No. The No. 1 fashion doll from MGA Entertainment (MGA), announced the official launch of its next collector doll in its Rainbow High™ Celebration Collection: Maria Garcia™. This beautifully designed collector doll was created to celebrate Día de Los Muertos, the longtime recognized Mexican holiday, traditionally observed on November first and second. Tradition dictates that family and friends gather together to remember and pay respect for those who have died. Rainbow High inspired the Celebration Collection to promote respect and appreciation for other cultures.
“With the launch of our newest Rainbow High Celebration Collection doll, Maria Garcia, in observation of Día de Los Muertos, we are committed to ensuring that the spirit of the brand continues to reflect the very diverse world we live in today,” said Isaac Larian, MGA Entertainment’s Founder and Chief Executive Officer. “Our unfaltering commitment to the themes of diversity and inclusion across design and storytelling has set Rainbow High apart from other fashion dolls on the market today.”
This holiday dates back to Aztec times when skulls were used for honoring the dead. Over the centuries, the symbol for skulls has been a traditional means of remembering those who have died. In modern day ceremonies, Latin people around the world honor their loved ones by building ofrendas, or altars, with items representing the four elements of water, earth, fire and wind to help guide their dearly departed across from the afterlife. It is important to remember the people we love, even when they are no more with us. This will allow them to live on through our memories.
Día de Los Muertos is a time to rejoice over the lives of all those whose memory we continue to carry in our hearts. Mexicans have a positive outlook about this holiday. “Feliz Dia de Los Muertos”Literally, it refers to “Happy Day of the Dead.”Mexico was the first country to celebrate the Mexican holiday of honoring the deceased. It is still celebrated today.
“Our interpretation of this holiday is embodied by our beautifully appointed Rainbow High doll, which drew inspiration from many different trends, local traditions, and designers where Día de Los Muertos is celebrated,”Paula Garcia, Chief Design Officer, Girls, MGA Entertainment, added. “We are proud to showcase a melting pot of traditions and customs that come together through fashion interpretation.”
The Rainbow High Celebration Collection Día de Los Muertos doll’s design and packaging reflect this interpretation while honoring the important traditions of the holiday:
- A bright orange marigold or cempazúchitl, referred to as the “flower of the dead,”The marigold decorates the collector box. The marigold’s potent fragrance and bright color are thought to attract the souls of the dead back home during the celebration.
- The doll has a detailed calavera (skeleton) face paint. The calavera has become a symbol for the holiday and serves as a reminder that the dead should be commemorated, but not feared.
- Her purple hair symbolizes the loss of loved ones.
- Inspired by the sugar skulls, which are symbolic of a deceased loved-one and are placed onto anofrenda as an offering to the spirit the Dead, she holds a sugar skull purse.
- The hat and boots pay tribute to the Mariachi bands that play during Día de Los Muertos to honor those whom we have Lost.
About Rainbow High™
Rainbow High™ is an inclusive line of fashion dolls and accessories that includes characters with a range of unique and beautiful features, representing all the colors of the rainbow. In only two short years, Rainbow High has introduced a diverse world where everyone’s true colors shine. The popular fashion doll range now features more than 30 head shapes, more skin tones, and a variety of eye shapes. The Celebration Collection line of dolls debuted in January 2022 with the first doll celebrating the tradition of Chinese New Year. This collection will keep fulfilling its promise to inspire and aspirational traditions across diverse cultures. Keep following us! Instagram, TikTok and Facebook for fun features and news. #LetYourTrueColorsShine.
MGA Entertainment is one of the world’s fastest growing and largest privately held toy and entertainment companies. Headquartered in Chatsworth, Calif. and with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment, including toys, games, dolls, apparel, consumer electronics, home décor, stationery, sporting goods, movies, and television series. MGA brands include award-winning brands like L.O.L. Surprise!™, Little Tikes ®, Rainbow High™, Shadow High™, Bratz®, MGA’s Miniverse™, Na! Na! Na! Surprise™, Mermaze Mermaidz™ Color Change, Micro Games of America™, Baby Born® Surprise and Zapf Creation®. For more information, visit www. www.mgae.com or check us out at LinkedIn or Twitter.
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