The global Action Figure Toys Market was valued at $9 billion in 2021, and is projected to reach $15.3 billion by 2031, growing at a CAGR of 5.3% from 2022 to 2031. Because it is a highly competitive market, action figure toys are very popular. Many companies are now manufacturing these toys in an effort to gain market share. This allows customers to save money and can buy these items at a lower price. These products are highly sought-after and available worldwide. This market is extremely expandable. People all over the globe enjoy collecting action figure toys and this will increase the market’s growth in the coming years.
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The key players profiled in the analysis of the action figure toy market include Mattel Inc. (Hasbro Inc.), Mattel Inc. LEGO System A/S., Spin Master, Bandai Namco Entertainment Inc., McFarlane Toys and McFarlane Toys.
The global action figure toy market can be segmented by material type, age group and gender, as well as sales channel and region. The market can be divided into silicon-based, plastic-based, and other types. It is divided by age into five years, five to ten years, and over ten years. It is divided into three categories: boys-related, girls’-related, and neutral. By sales channel, the market is divided into hypermarket/supermarkets, specialty stores, departmental stores, online channels, and others. It is divided by region into North America, Europe and Asia-Pacific as well as LAMEA.
Based on Material Type, the Plastic material Action figures toys segment held the largest share of the market and is expected to continue this trend throughout the forecast period. Plastics seem to be the best material for toys. They’re relatively cheap, easy to clean, long-lasting, and can be shaped into almost anything a child’s imagination can conjure up. Manufacturers are moving towards plastic action figures made from sustainable plastic.
North America is the region with the highest action figure toy market share in 2021. North America occupied 38.7% of the total market for action figures in 2021. The market’s major players are increasing their retail presence throughout the region. Target, Walmart, Amazon and Walmart have increased their toy offerings and increased their marketing in 2019. Walmart, which coined itself ‐America‐s Best Toy Shop,‐Â introduced a digital playground and relaunched its interactive toy lab while Amazon released its second annual paper toy catalog for the holiday.
- Region-wise action figure toys market size is anticipated to grow in Asia-Pacific at a robust CAGR of 10.2% during the forecast period.
- By material type, the plastic-based action figure toys led in terms of market share in 2021, and are expected to gain market share in the action figure toys market forecast period.
- As per gender, the boys-related action figure toys market share is leading in terms of market share and is predicted to dominate the same in the coming years.
- Depending on age group, the 5 to 10 years segment accounted for about two-fi share of the action figure toys market in 2021, and is poised to grow at the highest CAGR during the forecast period.
- On the basis of sales channel, action figure toys market growth in the online channels segment is expected to gain market share in the coming years and is estimated to grow at a CAGR of 5.9% during the forecast period.
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