Let It Rip At the 2018 BEYBLADE Burst International Championship

PAWTUCKET, R.I.–This year, the legendary BEYBLADE franchise hits the global stage and invites Bladers to prepare for the ultimate battle event at the 2018 BEYBLADE BURST World Championship. Global entertainment and play company Hasbro, Inc. has teamed up (NASDAQ.HAS), with SUNRIGHTS INC., d-rights Inc., and TOMY Company, Ltd., to find the best BEYBLADE BURST blazers around. They will then gather them at the BEYBLADE BURST global championship, which will be held in Paris, France on November 3, 2018.

“We’re excited to bring our BEYBLADE fans from around the world together at the World Championship, and look forward to celebrating the competition as we search for the ultimate BEYBLADE BURST Master.”

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BEYBLADE BURST BURNT is the third generation of BEYBLADE’s brand. This global phenomenon was born in Japan in 1999. The BEYBLADE BURST name is still the most loved in battling. It has sold over 10,000,000 tops in its third generation in over 20 countries (within Hasbro territories). The BEYBLADE BURST Starter Pack was one of the hottest toys in 2017, according to NPD, the BEYBLADE BURST Starter Pack was the #1 item in the Action Figures & Accessories Super category in G9 based on total sales in 2017*. Bladers can also digitally battle on the BEYBLADE BURST App, which has been used in over 300 million battles since its launch back in Fall 2016.

Bladers between the ages 8 and 13 will be tested at a series of BEYBLADE-BURST tournaments. They will then compete at the Paris head–to-head contest for the title BEYBLADE BURST Champ.

“BEYBLADE is a global phenomenon, earning a dedicated following of passionate and enthusiastic fans who enjoy the competition, strategy, skill and fun,”Tom Warner, senior vice President of Marketing at Hasbro, Inc., stated the following: “We’re excited to bring our BEYBLADE fans from around the world together at the World Championship, and look forward to celebrating the competition as we search for the ultimate BEYBLADE BURST Master.”

“Our fans bring the BEYBLADE franchise to life, and we’re thrilled to host immersive, BEYBLADE BURST battles throughout the world for these amazing Bladers to showcase their skills,” says Kaz Soeda, managing director at SUNRIGHTS INC.

From March to September, there are a series of BEYBLADE BURST National Championships in multiple countries where Bladers can compete to represent their country on an international stage. The BEYBLADE BURST world championship will be held in Paris, where the winners from each country will compete to become the BEYBLADE BURST world champions.

Bladers can practice their skills in preparation for the tournaments with Hasbro’s dynamic BEYBLADE BURST product line, featuring the new BEYBLADE BURST SWITCHSTRIKE tops which allow fans to switch up their striking powers and customize the course of battle. The BEYBLADE BURST App is also available in the App Store for Android as well as Google Play for iOS. It allows users to take part in over 300 million online battles. They can test different top combinations in either head to head or multi-player tournament mode.

The BEYBLADE franchise was inspired in part by traditional Japanese battling tops, called “Bei-Goma”The original concept for the modern battling top system was created by TOMY Company, Ltd. SUNRIGHTS INC., a fast-growing entertainment arm of Japanese production firm d-rights Inc. based out of New York, handles the distribution and non-toy merchandising of promotional rights for BEYBLADE BURST.

Please visit this website to learn more about BEYBLADE BURST’s World Championship and upcoming National events. http://www.worldtour.beyblade.com. Fans can also follow the BEYBLADE on social media to keep up to date with the latest information. FacebookYouTubeTwitter and Instagram.

Manufactured under license from TOMY Company, Ltd. ®*and/or TM* & © 2018 Hasbro. All Rights Reserved. TM & ® denote U.S. Trademarks. ©Hiro Morita, BBBProject, TV TOKYO

About Hasbro
Hasbro (NASDAQ:HAS) is a global playAnd entertainment company committed to Creating the World’s Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past seven years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

About SUNRIGHTS INTERNATIONAL
SUNRIGHTS, INC. is an entertainment rights management company backed by one of the top advertising agencies in Japan, Asatsu DK, and the trading conglomerate Mitsubishi Corp. Located in New York City, SUNRIGHTS directly manages the development of intellectual property globally outside of Asia. Learn more about SUNRIGHTS at http://sunrights-inc.com.

About d-rights Inc.
d-rights, Inc., is a key player in international production and distribution of animated content for families and kids worldwide. It is well-known for its brands, such as Scan2Go and B-Daman. d-rights oversees all aspects of content creation, from production through distribution, financing, marketing, and product licensing. Asatsu-DK Inc., which distributes popular titles, also co-owns d-rights. “Yu-Gi-Oh!”, “Doraemon”, “Crayon Shin-chan”And “One piece”d-rights plays a crucial role in the global business of Mitsubishi Corporation and, Check out our properties http://www.d-rights.com.

About TOMY Company, Ltd.
TOMY is a toy and content company that offers a wide range of products and characters for all ages. It has been around since its inception and has over 90 years of history. Generations of families have enjoyed our all-time favorites such as Plarail, Tomica, and Licca, and such toy lines as Beyblade and Transformers have become genuine global phenomena. TOMY, a 21st-century toymaker, will continue to create products that reflect the changing times in order to fulfill our Corporate Mission. “create new value from play” for people all over the world.

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Source: Let It Rip At the 2018 BEYBLADE Burst International Championship

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