Kidscreen » Archive » Pocket.watch adds 13 new creators to its portfolio

LA-based pocket.watch has joined forces with 13 YouTube-first artists. Plans are to expand their shows into original material.

The new channels joining the company’s roster are Vania Mania Kids (pictured, pretend play), Hudson’s Playground (farm-focused outdoor play), Art for Kids Hub (drawing tutorials), Kamdenboy & Kryaboo (pretend play), Scratch Garden (educational videos), Koala & Giraffe (musical and nursery rhyme videos), Doods (3D-animated videos of household items coming to life)
The Stella Show (kids creating hilarious skits).

Pocket.watch also added Mackenzie Turner (vlogger/gamer), ShanePlays (Roblox video), Denis (Roblox video), Kaven Adventures, and GEM Sisters (to its list of creators).

The new partnerships make pocket.watch one of the industry’s largest indie kids and family studios, with more than 15,000 hours of content available for distribution, according to a release.

“Each of these new creators was chosen to join pocket.watch not only because they attract massive audiences of loyal fans, but because they also add diversity of culture, perspective and format [to the company’s portfolio],”Chief Executive Officer and founder of the company Chris Williams.

Pocket.watch has previously partnered with channels such as Ryan’s World (32.5 million subscribers) and Onyx Family (3.5 million subscribers) to expand their content and reach beyond YouTube. It has had the most success with flagship IP Ryan’s World, launching Nickelodeon series Ryan’s Mystery PlaydateIt was renewed multiple times in 2019, and sold by broadcasters such as Clan(Spain), Cartoonito[Italy], and SpaceToonTMTM [Middle East].

Pocket.watch also turned popular YouTube channels into 360° franchises. Pocket.watch launched the original mobile app for Amazon Kids+ via its in-house videogames division. Super Spy Ryan (also inspired by the Ryan’s World brand), in April.

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