Amazon Prime Early Access Sale: Amazon’s best sellers

We Prime members were able to save millions of dollars by purchasing Prime Early Access Sale, which allowed them to launch holiday celebrations earlier than ever. Prime members from all walks purchased electronics, toys home, beauty, personal care products, and other items. The Top 100 Deals List featured some of the most sought-after items, including the Macbook Air M1 (and Peloton Bike), Bose headphones, earbuds, Casper pillows and Shark hair dryers. Prime members also got deals from Drybar, Laneige and Apple.

“Our Prime Early Access Sale was a great kickoff to the holidays, and the best part is that it’s only the beginning. Customers will find millions of must-have deals throughout the season that will help them continue to save money on gifts for loved ones,”Doug Herrington is CEO of Amazon Worldwide Stores. “We know our employees, vendors, and selling partners show incredible dedication to delivering a great experience during the holidays, and we are grateful for their continued commitment to serving customers during this special time of the year.”

Members also ordered more than 100 million items from Amazon’s selling partners, most of which are small businesses and medium-sized businesses. Stacy Katz is one of those entrepreneurs. She is the co-creator and coauthor of the family-friendly video game for children. Not Parent Approved.

“Our game’s success is a testament to Amazon empowering unexpected entrepreneurs: two working moms who created a card game as a side hustle—which has ascended to a top seller in the Toys and Games category,”Stacy Katz, cocreator Not Parent Approved game. “Opportunities like Prime Early Access Sale have created a powerful boost to our business, as well as offering customers deep discounts and value. On the first day of the sale, we experienced a 500% increase in units sold!”

Continue reading for information about the shopping trends revealed during the event.

Prime Early Access Trends

  • These categories are some of the most popular in the world: apparel, home, and toys, aswell as Amazon devices.
  • LANEIGE Lip Sleeping Mask, and Apple AirPods (2nd Generation) were two of the most loved products in the U.S. along with Crest 3D Whitestrips Professional Teeth Whitening Strips (Crest 3D Whitestrips), and Vital Proteins Collagen Peptides.
  • Toys We Love and Toys Gift Guide highlighted the top-selling toys of the year, including Barbie, Melissa & Doug, and PAW Patrol toys.
  • Echo, Fire TVs, Kindles, and Kindles were the top-selling Amazon products in the world.
  • Prime members ordered more than 100 million items from Amazon’s selling partners, most of which are small businesses and medium-sized businesses.
  • Some of the top holiday prep and décor items sold in the U.S. include wreaths, garlands, decorative lights, and Halloween costumes.

Amazon’s holiday shopping is just beginning. Customers will be able to enjoy discounts across brands during major shopping holidays like Black Friday or Cyber Monday as well as throughout holiday season. Gifting inspiration is available now from Amazon’s wide selection of gift guides, including Toys, Home,Fashion, Beauty, Electronics, Customers’ Most Loved Gifts.

Learn more Tips for shopping at AmazonThis holiday season.

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