Illustration: María Jesús Contreras
This year, Amazon is ramping up the deals with a second two-day sale event ahead of Black Friday — the unofficial start to holiday shopping season. Yesterday’s launch was followed by the official start of the second two-day sale. Amazon Prime Early Access SaleContinues until tonight with tons more discounts home décor, Clothing, skin care, kitchen gadgets, techProducts for babies and children. We’re thinking of it as a sort of holiday-shopping amuse bouche, during which you can get a taste of some excellent deals, whether you’re stocking up on necessities or buying gifts ahead of time. As with Prime Day 1.0, there’s a huge amount to sift through and not all of the deals are worth your time, so we’ve gone ahead and picked the best stuff to help you get in and get out.
Here we’re focusing on the best toy discounts, including Strategist favorites like a foldable wooden dollhouse from Melissa & Doug, a cherry-red PlasmaCar, a Beyblade battle stadium, and a National Geographic mega-slime science kit. And we’re giving priority to the best deals from expert-recommended products we’ve written about before, as well as new toys from Strategist-approved kid brands like Lego, Crayola, LOL Surprise, Rainbow High, Hasbro, and Crazy Forts. If you’re looking for toys for kids of a certain age, we’ve split the list up into four categories: babies and toddlers, 4- and 5-year-olds, 6- and 7-year-olds, and 8-year-olds and up.
Read on to see all the deals we found so far and keep checking back as we’ll be updating this article with more and more great toy deal as they surface.
Remember, sales close tonight at 11 :59 p.m. PST (or 2:59 am. ET). ET on Thursday), so if you see something you like, we recommend buying it before it’s too late.
An adorable and very cuddly classic stuffed teddy that’s just the right size for carrying everywhere.
Hape toys are well-made and durable. This is why they are often awarded for their excellence. This pound and tap bench with accompanying xylophone will delight any toddler and is a good bang for your buck even when it’s not on sale.
Tegu’s set of magnetic wooden blocks comes recommended by the child-development experts we spoke to for our gift guide for 1-year-olds. This set can be redesigned to include a boat, a plane, or a rocket ship.
Toddlers are attracted to toys that allow them to mimic adult behavior. This Melissa & Doug sturdy and realistic shopping cart will keep them busy for long stretches of time and help improve their gross motor skills.
CoComelon is a YouTube TV show for preschoolers that has views in the billions and lots of spinoff toys you can buy. We also included this JJ doll in our story about The holiday toys you need to buy now before they sell outThe, was so popular last year that it sold multiple times. If you didn’t snag one then, here’s your chance to lock it in now.
Both the Strategist editor and the reader love Green Toys. Their products include Trucks, Tea sets, Wagons, garden toolsThey are sturdy, cute, and made from recycled BPA-free plastic. This submarine is available in yellow and blue. It comes with a handle and a back propellor which makes bath time enjoyable.
Here’s another award-winning Hape toy. The dollhouse comes in a variety different colors and is made of solid wood from sustainably sourced trees. It includes a pulley system light fixture and a functioning door. For the changing seasons, the roof can be reversible. It has greenery and snow on one side.
This all-new 16-GB Amazon Fire 7 children’s tablet delivers learning, entertainment, and games at the touch of a screen. The bundle includes the tablet, Amazon Kids+ subscription for one-year, a kid-proof case with a built-in stand, and a 2-year guarantee.
Magna-Tiles are too cute to be too many, especially if they include adorable penguins or seals. But if you’re looking for a larger starter set and a deeper discount, this 100-piece set of PicassoTiles (a less expensive and also compatible version of Magna-Tiles) is a very good deal.
Melissa & Doug toys are known for their quality construction, timelessness, and popularity with young kids, and the brand’s foldable wooden dollhouseThis is no exception. It includes 11 pieces of wooden furniture, two dolls, and a handle for easy transport.
Crazy Forts! Crazy Forts! This set comes with 69 pieces and can be used for a variety different structures. This set also includes instructions to make a circus tent, a Mars station and a locomotive.
This Barbie mermaid Barbie makes a great gift for children who dream of becoming mermaids. When you dip it into water, the tail changes color.
This beginner microscope includes all the same trappings that are used in real laboratories. The all-metal frame can be carried around easily and is sturdy. It also has adjustable magnification settings (120x240x 300x. 120x, 480x, 480x, 600x magnifications), led illumination, and a convenient carry bag. You will also find a shrimp hatchery and a petri dish, as well as seven blank slides, and five prepared slides. There are seven slide covers as well as a graduated cylinder.
These ingenious cardboard connectors and tools, which we wrote about in the Strategist’s Toy Matrix gift guide, lets children build almost anything out of leftover boxes.
Squishmallows have a cute and squishy name. Beula, a purple octopus is large enough for two pillows or to make a new friend.
These blind boxes are great stocking stuffers for children.
You can use this set of Lego dots to make backpack tags. You can also trade them with your friends.
This Beyblade Battleset was featured in the 2021 Guide to the Olympics Hottest holiday toys. Beyblades can be described as spinning tops. To see which top survives, kids shoot at each other with a zip-cord launcher. The game’s challenge and unpredictable nature is enhanced by the central spinning disc.
For even more fun, grab four-packs of elite Beyblades.
If the above Dots aren’t their thing, maybe they’ll appreciate this Star WarsKit for building a Microfighter aircraft.
Slime makes a great gift for children who love to fidget. This fun kit includes four kinds of slime (including a glow -in-the-dark slime lab) and four kinds of putty.
This Melissa & Doug stand-up loom makes a great gift idea for creative teens. It comes with four projects and 91 yards rainbow yarn.
This set of 680 pieces offers adult Lego fans the opportunity to make their own Marvel memorabilia. After completion, the Avengers Endgame model will measure 12 inches high. It includes all 6 Infinity Stones as well as a sturdy stand and a descriptive tablet.
Taryn Gregory (inventory lead at), recommended this spooky game. Guardian Games. She says the key to this game’s uniqueness is how you play. “with an app that has incredible music and voice-overs to run the game for the player.”
The perfect gift to give your most competitive customers ScrabbleThe Deluxe Edition is designed for the football-mad family member. It includes a carrying bag, non slip grid, a wheeledboard and a wheeledboard with turns for each player.
The StrategistIt provides expert advice and the most useful information on what you should buy in the vast online ecommerce marketplace. Our latest discoveries include the best Acne treatments, rolling luggage, Side sleepers can use pillows, Natural anxiety remedies, Bath towels. We update links as often and as often as we can, but deals may expire and prices are subject to change.